Dhar Mann Studios is launching a four-acre production facility called Creator City to support concurrent scripted productions and brand-integrated storytelling. The studio is shifting its business model to prioritize original IP development and partnerships with platforms like Samsung TV Plus, Disney+, and Fox to reduce reliance on social media platform revenue.
The launch of a dedicated four-acre campus indicates that top-tier creators are now competing directly with legacy studios by building their own physical infrastructure and IP pipelines. By integrating brands directly into sets rather than using traditional ad breaks, Mann is bypasssing standard commercial interruptions to improve monetization efficiency. This shift forces traditional platforms to choose between competing with creator speed or integrating these high-volume production models into their own libraries. Watch for the Super Bowl week opening of the facility to see which additional 'founding partner' brands sign on for integrated storytelling.
Dhar Mann Studios is launching Creator City, a four-acre production campus in Los Angeles featuring nine sound stages and 175 sets. This facility enables 15 concurrent productions, allowing the studio to accelerate original IP development and reduce reliance on social media revenue by partnering with platforms like Samsung TV Plus, Disney+, and Fox.
Creator City is a four-acre production campus in Los Angeles launched by Dhar Mann Studios to support 15 concurrent scripted productions.
The studio is building the campus to scale original IP development and reduce its dependency on social media algorithm revenue, which has dropped from 95% to under 40%.
The studio is pivoting toward platform partnerships with Samsung TV Plus, Disney+, and Fox to distribute its scripted content.
The facility is designed for brand-integrated storytelling, allowing partners like Starbucks and Target to be featured directly on sets instead of using traditional commercial breaks.
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