A Mediobanca report projects a 5.3% increase in global media and entertainment revenue for 2026, driven by a 14.9% growth in SVoD and a rebound in digital advertising. The data indicates a significant shift toward AVoD and FAST models as traditional pay-TV and linear distribution continue to decline.
The projected surge in global SVoD revenue growth confirms that streaming has transitioned from a secondary experiment to the primary financial engine for media conglomerates. As traditional pay-TV and linear distribution continue to contract, the industry is pivoting toward hybrid AVoD and FAST models to capture shifting demographics. This shift forces legacy broadcasters like Rai and Mediaset to compete directly with US giants on technical infrastructure and ad-tech capabilities. The broader ecosystem is now defined by a high-margin elite, led by Netflix, while smaller regional players must consolidate to survive. Watch for how the Milano Cortina 2026 Winter Olympics impacts Italian digital ad spend as a litmus test for local streaming monetization.
A Mediobanca report projects global SVoD revenue growth will hit 14.9% in 2026, fueled by a recovery in digital advertising. This growth signals that streaming has become the primary financial engine for media conglomerates, forcing legacy broadcasters to adapt their infrastructure to compete with US giants like Netflix.
According to a Mediobanca report, global SVoD revenue growth is projected to reach 14.9% in 2026.
Netflix maintains a dominant 27.7% share of the global market.
Digital platforms now capture over 66% of Italian advertising spend, which surpasses traditional television.
Netflix leads market profitability with a 29.5% EBIT margin.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source
