ITV1’s Believe Me draws 4 million in 9pm debut
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ITV1's new drama, 'Believe Me,' attracted 4 million viewers when it launched in the 9pm slot. The show is based on the victims of taxi driver John Worboys.
Key Takeaways
- Believe Me opened with 4 million viewers on ITV1.
- The drama aired in the 9pm slot, a key prime-time hour.
- Jeff Pope created the drama about the victims of taxi driver John Worboys.
Why It Matters
A 4 million opening gives ITV1 a clear first-night result in the 9pm drama slot, the most visible part of its schedule. The launch also shows that a factual drama tied to the John Worboys case can still pull a large audience on linear TV. For the wider streaming and broadcast market, the number is a concrete sign that premium scripted drama remains a major scheduling tool. The next data point to watch is whether Believe Me holds anywhere near 4 million in subsequent 7-day consolidated figures.
Read full article at broadcastnow.co.uk
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