ITV1's new drama, 'Believe Me,' attracted 4 million viewers when it launched in the 9pm slot. The show is based on the victims of taxi driver John Worboys.
A 4 million opening gives ITV1 a clear first-night result in the 9pm drama slot, the most visible part of its schedule. The launch also shows that a factual drama tied to the John Worboys case can still pull a large audience on linear TV. For the wider streaming and broadcast market, the number is a concrete sign that premium scripted drama remains a major scheduling tool. The next data point to watch is whether Believe Me holds anywhere near 4 million in subsequent 7-day consolidated figures.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source