India's WAVES OTT Exceeds 10 Million Users, Aims for 20 Million
Prasar Bharati's WAVES OTT platform has surpassed 10 million registered users and 14 million downloads within two years of its launch in November 2024. The platform hosts over 24,000 titles and 140 live TV channels, and aims to reach 20 million registered users by March 2027 through content partnership expansion and broader distribution.
Key Takeaways
- WAVES OTT acquired over 10 million registered users within two years of its November 2024 launch.
- The platform has accumulated more than 14 million downloads since its inception.
- It hosts over 24,000 content titles and 140 live television channels.
- WAVES OTT targets 20 million registered users by March 2027.
- Future growth will focus on expanding content partnerships and broader device/platform distribution.
Why It Matters
Prasar Bharati's WAVES OTT reaching over 10 million users in two years highlights the rapid adoption of indigenous streaming platforms across India. This milestone for a public service broadcaster’s platform signals the potential for government-backed initiatives to compete in a crowded digital media landscape, particularly when focusing on diverse, inclusive, and regional content. Its substantial content library and wide channel offering position it as a significant player in balancing commercial and public service streaming interests. Industry players should watch its progress towards the 20 million user target by March 2027, specifically how content partnership expansion influences user growth and engagement.
Read full article at newsonair.gov.in
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