Prasar Bharati's WAVES OTT platform has surpassed 10 million registered users and 14 million downloads since its launch in November 2024. The platform offers over 24,000 titles and 140 live channels across 130 countries, providing entertainment, education, and public service content. This milestone highlights the rapid growth of India's state-backed digital media ecosystem and Prasar Bharati's digital-first strategy.
WAVES OTT's rapid user growth demonstrates the significant demand for localized and public service content, even in a crowded streaming market. This milestone validates Prasar Bharati's digital-first approach for reaching audiences in India and abroad, particularly through free, multi-language offerings. The platform's expansion into education and archival content also diversifies its appeal beyond traditional entertainment. Competitors in the Indian streaming sector will need to monitor how state-backed platforms like WAVES OTT continue to leverage public service mandates and diverse content offerings to capture market share. Watch for its progress towards the 20 million user target by March 2027, as well as new content partnership announcements.
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