Indian Public Service Streamer WAVES OTT Exceeds 10 Million Users
Prasar Bharati's WAVES OTT platform has surpassed 10 million registered users and 14 million downloads since its launch in November 2024. The platform offers over 24,000 titles and 140 live channels across 130 countries, providing entertainment, education, and public service content. This milestone highlights the rapid growth of India's state-backed digital media ecosystem and Prasar Bharati's digital-first strategy.
Key Takeaways
- WAVES OTT reached 10 million registered users and 14 million downloads less than two years after its November 2024 launch.
- The platform offers over 24,000 content titles, 140 live TV channels, and 200 radio services across various categories.
- Content is available in multiple Indian languages and reaches audiences in more than 130 countries free of charge.
- WAVES OTT aims to expand its content partnerships and reach 20 million registered users by March 2027.
Why It Matters
WAVES OTT's rapid user growth demonstrates the significant demand for localized and public service content, even in a crowded streaming market. This milestone validates Prasar Bharati's digital-first approach for reaching audiences in India and abroad, particularly through free, multi-language offerings. The platform's expansion into education and archival content also diversifies its appeal beyond traditional entertainment. Competitors in the Indian streaming sector will need to monitor how state-backed platforms like WAVES OTT continue to leverage public service mandates and diverse content offerings to capture market share. Watch for its progress towards the 20 million user target by March 2027, as well as new content partnership announcements.
Read full article at impressivetimes.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source