India Aims to Centralize Public Broadcaster Content on New Waves OTT
India's I&B Secretary Sanjay Jaju announced that "Waves OTT" will be developed as the country's premier video-sharing platform. This initiative aims to consolidate content from Doordarshan and Akashvani, positioning it as a national OTT service. The platform will integrate live programs and magazines from public broadcasters.
Key Takeaways
- Waves OTT will serve as India's national video-sharing platform.
- The platform unifies content from Doordarshan and Akashvani, including live programming and magazines.
- Sanjay Jaju, I&B Secretary, emphasized regional media's role in delivering government schemes and information.
- Jaju also discussed decentralization of powers and budget arrangements for DDK and RNU units.
Why It Matters
India's initiative to establish Waves OTT as a national video-sharing platform signifies a strategic move to centralize public service broadcasting content. By consolidating programming from Doordarshan and Akashvani, the government aims to enhance content accessibility and reach grassroots audiences more effectively. This effort could reshape the domestic streaming landscape by creating a prominent, state-backed competitor for viewership. The success of Waves OTT will depend on its ability to attract and retain users in a competitive market, warranting close attention to its content strategy, user interface, and adoption rates among diverse regional populations.
Read full article at newsonair.gov.in
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