Netflix adds its first daily live program with The Breakfast Club
iHeartMedia and Netflix are deepening their partnership by launching a daily live video stream of "The Breakfast Club" radio show on Netflix, starting June 1. This marks Netflix's first daily live program and will offer nearly three hours of uninterrupted content with exclusive bonus segments during commercial breaks. The initiative expands on a previous video podcast collaboration between the two companies.
Key Takeaways
- June 1 marks the launch of Netflix’s first daily live program: The Breakfast Club.
- Netflix viewers get nearly three hours of live weekday programming with exclusive bonus segments, behind-the-scenes moments and extended discussions.
- The radio show remains syndicated by Premiere Networks on more than 100 broadcast stations and on the iHeartRadio app.
- iHeartMedia retains all audio-only rights and distribution for The Breakfast Club.
- The show originates from Power 105.1/WWPR-FM in New York and has been on air since 2010.
Why It Matters
Netflix is adding a daily live format to a service built around on-demand viewing, with The Breakfast Club giving it a culturally established, real-time anchor. For iHeartMedia, the deal extends a radio franchise beyond broadcast and podcasting while keeping audio rights and national syndication intact. The partnership also shows how audio-first IP is being repackaged for video audiences without replacing the original distribution. The key signal to watch is whether Netflix expands beyond this weekday morning slot and how the nearly three-hour live window is presented to members outside the U.S.
Read full article at iheartmedia.com
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