Fiducia AI turns KATE BARTON Fashion Week into shopping
Fiducia AI utilized IBM watsonx.ai, IBM Cloud Object Storage, and IBM Cloud to develop an interactive virtual try-on shopping experience for fashion house KATE BARTON. This initiative transformed a fashion show into a scalable e-commerce platform that supports future AI-powered retail applications. The virtual try-on feature aims to integrate interactive elements and AI into the shopping experience.
Key Takeaways
- Fiducia AI used IBM watsonx.ai to build the virtual try-on experience for KATE BARTON.
- IBM Cloud Object Storage and IBM Cloud supported the shopping platform behind the Fashion Week activation.
- The project turned a fashion show interaction into a commerce platform, not just a live event.
- IBM says the system is a foundation for future AI-powered retail experiences.
Why It Matters
This moves Fashion Week from a short-lived brand moment into a shoppable experience built on IBM watsonx.ai, IBM Cloud Object Storage, and IBM Cloud. For retail and streaming-adjacent teams, the key signal is that interactive try-on can be packaged as a reusable commerce layer, not a one-off stunt. The article’s clearest next checkpoint is whether Fiducia AI and IBM extend this model beyond KATE BARTON into additional fashion houses or retail activations.
Read full article at ibm.com
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