Global online video subscriptions hit 2.24 billion in 2025
Global online video subscriptions reached 2.24 billion at the end of 2025, marking a 17.6 percent increase year-on-year. This data comes from Omdia's latest TV & Video market report.
Key Takeaways
- Omdia says global online video subscriptions reached 2.24 billion at the end of 2025.
- The 2.24 billion total was up 17.6% year on year.
- The figures come from Omdia’s latest TV & Video market data.
Why It Matters
The immediate signal is scale: online video subscriptions crossed 2.24 billion by year-end 2025, and the market still expanded 17.6% from the prior year. For streaming platforms, that confirms subscription volume remains a major industry KPI rather than a saturated endpoint. The only source cited here is Omdia’s TV & Video market data, so the key competitive read is the pace of global subscriber accumulation itself. Watch the next Omdia TV & Video report for the updated subscription total and year-on-year growth rate.
Read full article at advanced-television.com
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