VideoWeek hosted its fifth annual European Video Awards in London, recognizing industry leaders and technology providers across CTV, ad tech, and video campaign performance. The awards highlighted innovations from companies including FreeWheel, Wurl, LG Ad Solutions, and Dailymotion.
The recognition of tools like FreeWheel Curation Hub and Bedrock Platform indicates a shift toward more sophisticated supply path optimization and independent bidding in the European market. As CTV advertising spend matures, the industry is prioritizing transparency and first-party data integration to combat fragmentation across regional broadcasters. These awards highlight that the ecosystem is moving away from generic ad delivery toward high-precision, AI-driven outcomes as evidenced by Dailymotion's success. Watch for whether these winning sell-side innovations, particularly ProSiebenSat.1 AdManager, can successfully unify the fragmented European Total Video landscape against global tech giants in the coming year.
The growth of European CTV ad views continues to drive investment in regional ad tech infrastructure, as broadcasters seek to maintain scale against international streaming platforms. As marketers pivot to CTV, publishers are also being urged to conduct programmatic supply chain audit to ensure efficiency. Recent industry discussions at the HbbTV Symposium 2026 further underscore the focus on supply-side targeting spend.
The 2026 European Video Awards in London recognized industry leaders for significant advancements in CTV and programmatic infrastructure. FreeWheel and Dailymotion secured multiple honors for supply path optimization and AI-driven intelligence. These awards highlight a shift toward high-precision, AI-driven outcomes and transparency as the European market matures against global competition.
Wurl was named the Best Streaming Technology Solution for its role in powering the growth of European FAST infrastructure.
Dailymotion Advertising earned two awards for its RAY AI platform and its first-party data collaboration with Honda.
Tess Alps, the founder of Thinkbox, received the Lifetime Achievement award for her contributions to the industry.
The Bedrock Platform received the CTV Ad Tech Innovation award for its independent sell-side bidding technology.
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