FIFA+ Shifts Exclusively to DAZN for Global Football Hub

This exclusive launch centralizes global football content for fans on DAZN, potentially consolidating sports streaming viewership and driving subscriptions. For FIFA, it expands audience reach through DAZN's platform and marketing capabilities. The move signals a continued trend of major sports organizations partnering with dedicated streaming services to manage and distribute content, which will likely influence future sports media rights negotiations.

The strategic alignment of major sports bodies with streaming platforms continues to evolve. For instance, Amazon Prime Video recently secured exclusive rights to a package of UEFA Champions League matches in the UK for the 2024-2027 cycle, as reported by The Guardian in November 2023. Similarly, Apple TV+ has invested heavily in Major League Soccer (MLS) with a ten-year exclusive global streaming deal, a significant move highlighted by The Athletic in June 2022. This type of partnership allows sports leagues to control their content distribution, experiment with new revenue models, and reach a global digital audience directly. The DAZN-FIFA deal follows this pattern, leveraging DAZN's established sports streaming infrastructure to deliver a broad array of FIFA content, much of it free, aiming to expand football's global cultural impact, as noted by SportsPro in May 2026 covering the initial announcement of the expanded partnership. This strategy also helps platforms like DAZN solidify their position as primary destinations for specific sports, fostering fan loyalty and potentially driving subscriptions for premium-tier content.