FanDuel Sports Network has achieved a 25% year-over-year increase in impressions served through Magnite's SpringServe video platform, according to a recent announcement. This growth highlights FanDuel Sports Network's strategy to enhance live sports monetization through Magnite's ad serving and programmatic capabilities, leveraging increased digital consumption of live sports.
The immediate signal is that FanDuel Sports Network is serving more ad impressions on live sports streams, and Magnite’s SpringServe is part of that scaling effort. That matters because the article ties monetization directly to live sports streaming infrastructure: ad serving, mediation, and programmatic demand management. It also fits a broader shift cited by the company, with eMarketer projecting U.S. digital live sports viewership to grow more than 14% in 2025. Next to watch: whether FanDuel Sports Network can keep growing impressions across its 15 owned-and-operated networks while maintaining the direct and programmatic demand mix.
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