FanDuel Sports Network lifts impressions 25% with Magnite SpringServe
FanDuel Sports Network has achieved a 25% year-over-year increase in impressions served through Magnite's SpringServe video platform, according to a recent announcement. This growth highlights FanDuel Sports Network's strategy to enhance live sports monetization through Magnite's ad serving and programmatic capabilities, leveraging increased digital consumption of live sports.
Key Takeaways
- FanDuel Sports Network reported a 25% year-over-year increase in total impressions served through Magnite’s SpringServe video platform.
- SpringServe is handling direct and programmatic demand for FanDuel Sports Network’s live sports inventory.
- Magnite says its Ad Quality and Live Stream Acceleration tools are helping deliver ad experiences for live streams.
- Main Street Sports Group says FanDuel Sports Network produces more than 3,000 live sports events year-round across 15 owned-and-operated networks.
- eMarketer projects U.S. digital live sports viewership will grow more than 14% in 2025.
Why It Matters
The immediate signal is that FanDuel Sports Network is serving more ad impressions on live sports streams, and Magnite’s SpringServe is part of that scaling effort. That matters because the article ties monetization directly to live sports streaming infrastructure: ad serving, mediation, and programmatic demand management. It also fits a broader shift cited by the company, with eMarketer projecting U.S. digital live sports viewership to grow more than 14% in 2025. Next to watch: whether FanDuel Sports Network can keep growing impressions across its 15 owned-and-operated networks while maintaining the direct and programmatic demand mix.
Read full article at magnite.com
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