ESL FACEIT Group (EFG) has partnered with TikTok to launch broadcast-native vertical livestreams for its global esports tournaments. This new vertical streaming format debuted at the Intel Extreme Masters (IEM) Atlanta event.
EFG is now testing a broadcast-native vertical format inside a major live esports event, with IEM Atlanta as the first rollout point. That gives TikTok a direct role in how esports content is packaged for mobile viewing, not just distributed after the fact. For the broader streaming stack, it shows a premium tournament operator experimenting with platform-specific live presentation rather than a one-size-fits-all feed. The concrete signal to watch next is whether EFG extends the TikTok vertical format to additional tournaments worldwide, as the article says it will.
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