ESL FACEIT Group brings TikTok vertical streams to IEM Atlanta
ESL FACEIT Group (EFG) has partnered with TikTok to launch broadcast-native vertical livestreams for its global esports tournaments. This new vertical streaming format debuted at the Intel Extreme Masters (IEM) Atlanta event.
Key Takeaways
- EFG and TikTok co-developed broadcast-native vertical livestreams for esports tournaments worldwide.
- The vertical stream format debuted at Intel Extreme Masters (IEM) Atlanta.
- This is EFG’s first esports vertical stream partnership with TikTok.
- The article frames the rollout as part of EFG’s global tournament coverage.
Why It Matters
EFG is now testing a broadcast-native vertical format inside a major live esports event, with IEM Atlanta as the first rollout point. That gives TikTok a direct role in how esports content is packaged for mobile viewing, not just distributed after the fact. For the broader streaming stack, it shows a premium tournament operator experimenting with platform-specific live presentation rather than a one-size-fits-all feed. The concrete signal to watch next is whether EFG extends the TikTok vertical format to additional tournaments worldwide, as the article says it will.
Read full article at sportsvideo.org
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