Eros Innovation launches Cultural AI platform trained on 11,000 films

This launch marks a shift from general-purpose LLMs to domain-specific 'Cultural AI' that prioritizes emotional and regional nuance over simple text generation. By using a massive cinematic dataset for training, Eros is attempting to solve the 'uncanny valley' of digital performance in 34 languages, which is critical for localizing high-value entertainment IP. For the broader ecosystem, it demonstrates a viable path for rights-cleared AI training that avoids the legal pitfalls of scraped web data. Success here would validate India's 'sovereign AI' Strategy through the IndiaAI Mission. Watch for the performance of the first consumer-facing AI music personalities on major streaming platforms starting June 15, 2026.

The launch of the Cultural AI Platform follows a series of strategic expansions by Eros Innovation aimed at building an end-to-end sovereign technology stack. In February 2026, the company first introduced the Eros Universe Super App at the IndiaAI Impact Summit, positioning it as a tool to democratize digital production for creators in Tier 2 and Tier 3 cities. Per Fortune India and The Economic Times, February 2026, the initiative is supported by a $5 million global acceleration program dedicated to AI-native film and music projects, emphasizing a shift from passive streaming to interactive, user-generated creation.

Behind the technology, Eros has established significant academic and financial foundations. The Large Cultural Model (LCM) framework was developed in collaboration with researchers at IIT Madras, focusing on multilingual speech intelligence and ethical AI governance. According to Adgully and Business Wire, November 2025, the company secured $150 million in new capital to fuel this expansion, supporting a valuation of approximately $2 billion. This funding late in 2025 also facilitated the 100% acquisition of Empirical Wax, a London-based immersive studio specializing in real-time AI music and virtual environment production, which has now been integrated into the Eros Xperiences division.

Governmental alignment remains a central pillar of this strategy. S. Krishnan, Secretary of the Ministry of Electronics and Information Technology (MeitY), noted that the Eros stack aligns with the broader IndiaAI Mission, which received a five-year outlay of ₹10,372 crore in early 2025. Per official MeitY reports, June 2026, the sovereign AI roadmap seeks to move India from a consumer to a creator of global AI systems. Beyond India, Eros announced plans at London Tech Week in June 2026 to establish a similar sovereign heritage-based AI capability in partnership with the United Kingdom, suggesting the 'Cultural AI' model is intended for international export.