DW, Vidio Launch "The Scene" Covering Southeast Asian Youth Culture
DW and Indonesia's Vidio launched "The Scene," a 10-part video-on-demand series focusing on youth culture across 11 Southeast Asian countries. This series marks DW's first regional OTT lifestyle format and is streaming on Vidio in Indonesian, with additional social-first content released digitally.
Key Takeaways
- "The Scene" is a 10-part video-on-demand series focused on youth culture (ages 20-35) in Southeast Asia.
- DW produced its first regional OTT lifestyle format with this series, targeting 11 countries.
- Each 15-minute episode explores themes like fashion, food, travel, and relationships across three different SEA countries.
- Season 1, hosted by Sara Wayne, is streaming in Indonesian on Vidio, with social-first content released digitally.
Why It Matters
This partnership signifies DW's strategic move into regional, youth-focused OTT content, moving beyond traditional news. For Vidio, it strengthens their content catalog with culturally relevant, localized programming for their key demographic. The multiplatform strategy, including social-first content, indicates a response to evolving youth media consumption habits. Streaming services should watch how this episodic, cross-cultural lifestyle format performs in attracting and retaining young audiences in a diverse region like Southeast Asia, particularly its ability to foster cross-border engagement through shared narratives.
Read full article at corporate.dw.com
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