DirecTV announced its intention to launch an application for the Meta Quest VR platform. This move aims to expand DirecTV's content distribution to more screens, specifically a virtual reality environment.
DirecTV is adding Meta Quest to its distribution map, which means its programming could appear in a virtual reality environment rather than only on traditional TV and mobile screens. That broadens the company’s screen coverage without changing the core product described in the article. The move also signals that VR platforms are now part of the distribution conversation for streaming and pay TV services. What to watch next is the actual Meta Quest app launch and whether DirecTV provides any detail on supported programming inside the app.
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