Dhurandhar 2 Premieres June 5 on JioHotstar with Exclusive "Raw & Undekha" Cut

The rapid move of a major box office success like "Dhurandhar 2: The Revenge" to SVOD, complete with exclusive extended content, highlights streaming platforms' aggressive strategy to capture post-theatrical engagement. This approach can convert theatrical buzz into subscription value, particularly for high-performing titles. By offering unique streaming versions, platforms like JioHotstar aim to differentiate their content and entice new subscribers, leveraging fan demand for additional material. The industry should watch how this strategy impacts long-term SVOD subscriber growth and retention, especially for tentpole releases that perform exceptionally well in cinemas.