David Abraham proposes 'Media Gateway' moonshot to safeguard UK broadcasting
Former Channel 4 chief executive David Abraham has proposed the creation of a government-backed Public Service Media Gateway (PSMG) to safeguard the UK's broadcasting distribution ecosystem. The proposal urges UK public service broadcasters to collaborate with R&D funds, ISPs, and academia to counter the distribution and monetization dominance of US-based Big Tech platforms.
Key Takeaways
- Abraham proposes creating a Public Service Media Gateway (PSMG) to counter Big Tech's control over audience measurement and monetization.
- The plan demands deeper collaboration between the BBC, commercial PSBs, ISPs, and national R&D funds to reinvent UK content discovery.
- Abraham warns that UK media risk becoming permanent 'tenants' on foreign platforms without a major, joined-up technical intervention.
- The proposal will be formally presented during the Culture, Media and Sport Committee's BBC Charter review inquiry on June 23.
Why It Matters
The immediate implication is a strategic push for the UK to treat broadcasting infrastructure as a sovereign tech priority rather than just a content play. This addresses a critical vulnerability in the streaming ecosystem: the ‘gatekeeper’ power of platform owners (like Amazon, Google, and Samsung) who control the interface and data. If adopted, this move would centralize UK PSB resources into a unified technical stack, potentially disrupting current hardware-led distribution models. Watch for the committee's reaction to Abraham’s testimony on June 23, specifically regarding the feasibility of diverting national AI and R&D funds toward this broadcasting 'moonshot'.
Additional Context
The call for a national 'Media Gateway' arrives as UK broadcasters transition to a broadband-first model. In April 2024, the UK's major public service broadcasters (PSBs)—the BBC, ITV, Channel 4, and Channel 5—launched 'Freely' through their joint venture, Everyone TV. Per Televisual (April 2024), Freely allows viewers to stream live TV and on-demand content over IP without an aerial, marking the first time all four PSBs have integrated their services into a single streaming proposition on smart TVs. While Freely addresses the user experience, Abraham’s proposal targets the deeper infrastructure and data control layers that remain platform-dependent.
Simultaneously, the regulatory environment is tightening. The Media Act 2024, which received Royal Assent in May 2024, introduced a new 'prominence' framework intended to ensure PSB apps remain easily discoverable on smart TVs and streaming sticks. Per Ofcom (August 2024), the regulator has been tasked with designating which 'Television Selection Services' fall under these new rules. However, Abraham argues that mere 'prominence' is insufficient if the underlying monetization and measurement tools are still owned by US tech giants.
Investment could potentially come from shifts in national tech policy. Per techUK (June 2025), the UK government recently committed £2 billion to artificial intelligence and digital infrastructure through 2030, including the creation of a 'Sovereign AI Unit.' Abraham’s paper specifically suggests that a portion of these multi-billion pound tech and AI funds should be redirected toward the PSMG. This aligns with broader industrial goals; per a July 2024 King’s Speech briefing, the government is prioritizing sovereign computing capacity to ensure the UK remains an 'AI maker' rather than just an 'AI taker.'
Read full article at broadcastnow.co.uk
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