Cuez is expanding its cloud-based broadcast production platform with the introduction of Cuez Admin for multi-station management and new AI integrations via the MCP open standard. The updates aim to unify newsroom operations, studio automation, and multi-format delivery workflows.
This expansion signals a shift toward story-centric, cloud-native production that reduces the friction between newsroom operations and studio automation. By adopting the MCP open standard for AI, Cuez allows broadcasters to plug in various large language models without being locked into a single vendor's ecosystem. This interoperability is critical as media companies manage increasingly complex multi-format delivery requirements across linear and digital platforms. The integration with legacy hardware from Sony, Grass Valley, and EVS ensures that cloud-based orchestration can still control on-premise infrastructure. Watch for how quickly station groups adopt Cuez Admin to centralize their regional news operations during the IBC 2026 rollout.
Cuez enters a crowded field of broadcast automation vendors adding AI capabilities to their production stacks. At IBC 2025, Grass Valley unveiled its AI-powered GV iQ platform for live production workflows, integrating machine learning for automated camera switching and content tagging across its K-Frame and GV Node infrastructure. VizRT has similarly pushed AI-assisted graphics and virtual set generation into its Viz Engine pipeline, while EVS has expanded its LiveCeption platform with AI-driven highlight detection and automated clipping tools for sports and news operations. The competitive pressure underscores why Cuez is differentiating through the MCP open standard rather than building proprietary AI models.
The MCP protocol itself has gained significant traction across enterprise software in 2025 and 2026. Anthropic released the Model Context Protocol as an open standard in November 2024, and adoption has since expanded beyond developer tools into media and broadcast verticals. The protocol allows AI agents to connect to external data sources and tools through a standardized interface, which means broadcasters using Cuez can swap between different LLM providers without re-architecting their automation pipelines. This interoperability model mirrors the approach that Audinate's Dante protocol brought to audio networking, enabling multi-vendor hardware to communicate over a shared standard. For station groups managing legacy infrastructure from Sony, Grass Valley, and EVS alongside newer IP-based systems, a vendor-neutral AI integration layer reduces the risk of platform lock-in during multi-year technology refresh cycles.
On the technical side, Cuez's cloud-native architecture positions it against on-premise automation systems that still dominate Tier 1 broadcast operations. Broadcasters shift sports production REMI workflows to IP to offset costs, claiming 40% reduction in operational costs for broadcasters migrating from traditional channel-in-a-box deployments. The broader industry trend toward cloud-based video production tools, accelerated by SMPTE ST 2110 adoption, creates a natural fit for Cuez's browser-based control surfaces and centralized admin model. nxtedition agentic AI production tools also pressure mid-market broadcasters to find orchestration layers that can unify heterogeneous hardware, which is precisely the gap Cuez Admin targets with its multi-station management capabilities.
Cuez is launching Cuez Admin and AI integrations using the MCP open standard at IBC 2026. This update allows broadcasters to centralize multi-station management and connect various AI models for story creation. By prioritizing interoperability, Cuez reduces vendor lock-in and streamlines cloud-native production workflows across complex, multi-format media environments.
The MCP open standard allows broadcasters to connect Cuez with various large language models for story creation and report generation without being locked into a single vendor's ecosystem.
Cuez Admin provides centralized management, enabling secure sharing and custom branding across multiple station groups and subsidiaries.
Cuez Automator has expanded its hardware support to include EVS VIA-MAP, Sony XVS switchers, and Harmonic Spectrum X servers.
The Cuez AI integration and Cuez Admin tools are scheduled to debut at IBC 2026.
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