Butler/Till partnered with PubMatic to execute a marketing campaign utilizing PubMatic AgenticOS. This collaboration enabled the purported first fully autonomous, end-to-end agentic campaign execution in the industry. The focus was on leveraging AI for greater efficiency and performance in advertising campaigns.
This is a concrete proof point for autonomous campaign execution in ad tech: Butler/Till ran a campaign on PubMatic AgenticOS, and PubMatic is claiming it as the industry’s first fully autonomous, end-to-end agentic campaign. For streaming and digital video buyers, that puts agentic automation directly into the campaign execution layer rather than just workflow support. The main signal to watch is whether PubMatic publishes follow-on case studies or performance details tied to AgenticOS, since this article offers a single partner example rather than broader rollout data.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source