Brut integrated Moments Lab's AI-powered video discovery with LucidLink's cloud storage to enable real-time editing of live feeds from the 2024 Cannes Film Festival. The workflow allowed editors across multiple continents to access and edit footage instantly, resulting in over 600 million views across Brut's social channels.
The Brut case study demonstrates that combining AI-driven content discovery with cloud-native file streaming can compress live-to-publish cycles from hours to minutes, a capability increasingly demanded by social-first media operations covering real-time events. For streaming and digital media companies, this workflow model — where AI tagging feeds directly into NLE-ready cloud storage — lowers the coordination cost of distributed production teams and raises the volume of publishable content per event. Watch whether other major event broadcasters adopt similar integrated AI-plus-cloud-storage pipelines for their 2025 festival and sports coverage, and whether the time savings translate to measurable audience growth or ad revenue gains.
Brut's partnership with Moments Lab and LucidLink has deepened since the 2024 Cannes coverage. For the 78th Cannes Film Festival in May 2025, Moments Lab and LucidLink announced an expanded integration deploying MXT-2, Moments Lab's latest multimodal AI engine, alongside LucidLink's enhanced platform, with Brut again serving as the official media partner. MXT-2, which was twice awarded at NAB 2025, generates time-coded natural language descriptions of footage and introduces Custom Moments and Custom Insights features for editorial classification. LucidLink's updated platform, also recognized at NAB 2025, added a mobile app for iOS and Android, web-based file browsing, dynamic storage tiering, and native AWS S3 integration.
The original Moments Lab and LucidLink integration was formally announced as a product partnership after Brut beta-tested it during the 77th Cannes Film Festival in 2024. The joint announcement detailed how Moments Lab's Media Hub, Live Asset Manager, and MXT-1.5 multimodal AI connect directly to LucidLink's storage collaboration platform, enabling editors to open footage in Adobe Premiere Pro without downloading, syncing, or relinking files. Brut's head of social media Ghislain Marais confirmed the 600 million view figure and 90% year-over-year growth at that time, attributing the audience gains to publishing speed.
Moments Lab's MXT-2 model represents a significant technical step beyond the MXT-1.5 version used in 2024. The company states MXT-2 was trained on over 1.5 billion images and outperforms Google Research's VidSeq benchmark by 47% on video sequencing tasks, a metric relevant to any media operation evaluating AI-driven content discovery for live event coverage. For Brut, which operates across France, the US, and India with a target demographic of 18-to-34-year-olds, the ability to compress live-to-publish latency directly correlates with social platform algorithm performance, where early posting captures disproportionate reach.
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