Brightcove adds scene-level ad signals and cue point recommendations
Brightcove has introduced new features to its AI Suite for video advertising, including 'AI Contextual Ads' and 'Smart Ad Breaks'. These additions aim to provide scene-level contextual signals and AI-driven cue point recommendations to enhance video advertising.
Key Takeaways
- AI Contextual Ads adds scene-level contextual signals to Brightcove's AI Suite.
- Smart Ad Breaks provides AI-driven cue point recommendations for video advertising.
- Both features are part of Brightcove's AI Suite for video advertising.
Why It Matters
Brightcove is pushing more ad decisioning into the video layer itself, with scene-level signals and AI-recommended cue points designed to improve ad placement. That matters for streaming platforms and ad tech stacks that depend on where and when ads appear inside a stream. The release also shows Brightcove extending its AI Suite beyond a single feature into multiple advertising tools. Next to watch: how Brightcove positions AI Contextual Ads and Smart Ad Breaks within the broader AI Suite, since the article gives no usage metrics or rollout details.
Read full article at tvtechnology.com
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