Akshay Kumar’s Bhooth Bangla lands on Netflix June 12
Akshay Kumar's horror-comedy "Bhooth Bangla" is set for its digital premiere on Netflix on June 12. The film, which grossed Rs 264 crore globally against a Rs 120 crore budget, secured profitability prior to release via non-theatrical rights sales, including Netflix acquiring streaming rights for Rs 60 crore.
Key Takeaways
- Bhooth Bangla grossed Rs 264 crore globally against a Rs 120 crore budget.
- Netflix bought the film’s streaming rights for Rs 60 crore.
- Zee Cinema picked up satellite rights for Rs 25 crore, and Zee Music Company took music rights for Rs 10 crore.
- The film’s India tally reached Rs 177.45 crore in net collections and Rs 210.23 crore in gross collections.
- The movie ranks as Akshay Kumar’s 8th highest-grossing film in India and 9th globally.
Why It Matters
Bhooth Bangla’s June 12 Netflix debut shows how a Hindi theatrical hit can monetize across cinemas, streaming, satellite, and music before and after release. The article also highlights the scale of non-theatrical rights in the streaming ecosystem: Netflix paid Rs 60 crore, while Zee Cinema and Zee Music Company added Rs 35 crore more in combined value. The clearest next signal is whether Netflix promotes the title prominently around the June 12 launch, since the article gives a fixed premiere date but no rollout details.
Read full article at theweek.in
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