Akshay Kumar's horror-comedy "Bhooth Bangla" is set for its digital premiere on Netflix on June 12. The film, which grossed Rs 264 crore globally against a Rs 120 crore budget, secured profitability prior to release via non-theatrical rights sales, including Netflix acquiring streaming rights for Rs 60 crore.
Bhooth Bangla’s June 12 Netflix debut shows how a Hindi theatrical hit can monetize across cinemas, streaming, satellite, and music before and after release. The article also highlights the scale of non-theatrical rights in the streaming ecosystem: Netflix paid Rs 60 crore, while Zee Cinema and Zee Music Company added Rs 35 crore more in combined value. The clearest next signal is whether Netflix promotes the title prominently around the June 12 launch, since the article gives a fixed premiere date but no rollout details.
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