PubMatic and Abovomaxlead run one of Europe’s first agentic CTV campaigns
PubMatic and Abovomaxlead collaborated to run one of Europe’s first agentic CTV campaigns using PubMatic’s AgenticOS. This initiative reportedly reduced costs, setup time, and improved quality and efficiency for CTV advertising.
Key Takeaways
- Abovomaxlead and PubMatic ran one of Europe’s first agentic CTV campaigns in Europe.
- The campaign used PubMatic’s AgenticOS platform.
- The initiative reportedly cut costs and setup time for CTV advertising.
- PubMatic says the campaign improved quality and efficiency.
Why It Matters
This is a concrete sign that agentic workflows are moving from concept into CTV campaign execution. PubMatic and Abovomaxlead say the test reduced costs and setup time while improving quality and efficiency, which makes automation a practical operations story, not just a product label. It also shows ad tech vendors are pushing agentic systems into streaming video buying and setup. The key signal to watch is whether PubMatic and Abovomaxlead share follow-on campaign results beyond this first Europe run.
Read full article at pubmatic.com
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