Appear ASA provides X5 hardware to support Brazil's DTV+ signal trials

This deployment validates the viability of IP-based, software-defined contribution for the next generation of terrestrial broadcasting in Latin America. By using hardware-accelerated SRT and HEVC to replace costly bespoke fiber or satellite links, Brazil is establishing a blueprint for high-density, low-latency broadcast contribution. This shift from traditional ISDB-T to an IP-native framework aligns terrestrial television more closely with OTT streaming architectures, simplifying hybrid content delivery. Strategists should monitor if this cost-effective model accelerates adoption among smaller regional broadcasters before the target market-wide rollout in 2026.

The transition to TV 3.0 (DTV+) represents a significant pivot for Brazil, where approximately 80% of the population relies on terrestrial broadcasting, per the ATSC (August 2025). Unlike the previous ISDB-T standard, DTV+ leverages the ATSC 3.0 physical layer and introduces a layered technical stack including Versatile Video Coding (VVC) and MPEG-5 LCEVC. Testing conducted by the SBTVD Forum and reported by V-Nova in April 2026 indicates that this configuration provides 4K HDR delivery at bitrates as low as 7.5 Mbps, delivering substantial bandwidth savings compared to legacy systems.

Commercial adoption is slated to begin in 2026, timed to the FIFA World Cup. Beyond pure image quality, the standard focuses on interactivity through the Ginga middleware and DTV Play profiles, which enable app-based navigation and targeted advertising. Per Broadband TV News (August 2025), Brazil's decision follows several years of field testing where ATSC 3.0 outperformed competing 5G Broadcast and DTMB-A standards. While the U.S. continues its own NextGen TV rollout, Brazil's implementation is considered more technically advanced due to the integration of newer codecs like VVC and LCEVC as mandatory components.