Amazon Prime Users Get Early Screening Access to New Spider-Man Film
Amazon is offering Prime members early screening access to the upcoming Marvel film "Spider-Man: Brand New Day." Promotional materials for this special preview have appeared in subscriber accounts and the Prime Video app ahead of its general theatrical release.
Key Takeaways
- Amazon Prime members can access early screenings of "Spider-Man: Brand New Day."
- Promotional content for the early access appeared in Prime accounts and the Prime Video app.
- The early screening event precedes the film's general theatrical release.
Why It Matters
Amazon is leveraging its Prime Video subscription to offer exclusive early access to major tentpole content like Marvel films. This move aims to increase Prime subscription perceived value and drive engagement within the Prime Video ecosystem. By providing pre-theatrical screenings, Amazon directly competes with traditional distribution windows and establishes Prime Video as a premium destination for highly anticipated releases. Industry observers should watch for the frequency and exclusivity of similar early access deals from Amazon, and whether other streamers adopt comparable strategies for high-demand titles to differentiate their offerings.
Read full article at techradar.com
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