AI Digital launches AI Creative Studio for programmatic ads
AI Digital has launched AI Creative Studio, a full-service creative production unit that integrates generative AI into media workflows. The studio aims to address the gap in programmatic advertising by producing, adapting, and scaling original content, including TV-grade video and audio, for brands and agencies. It utilizes a curated suite of AI tools to deliver format-diverse creative at scale and on a cost-efficient basis.
Key Takeaways
- AI Creative Studio is designed to close the volume, speed, and personalization gap in programmatic advertising.
- The studio can produce original TV-grade video, AI and human-voiced audio, display, and HTML5 banners from a brief, not a template.
- AI Digital says the unit automates resizing, format adjustments, cutouts, tagging, and repurposing static banners into interactive and video assets.
- The tool stack includes Runway, Veo, Kling, ElevenLabs, Pika Labs, Kaiber, Luma, GPT Image 2, Nanobanana Pro, Claude Design, Bannerbear, remake.video, and Krea.
- Mary Gabrielyan said the studio is meant to help clients “move faster, test more, and win more.”
Why It Matters
AI Digital is turning creative production into a media workflow, which directly addresses the mismatch the company says exists between programmatic spend and creative output. For streaming and video buyers, that matters because the studio covers TV-grade video, audio, display, social, rich media, and HTML5 banners in one offering, with human art direction layered on top. The competitive signal is the curated AI stack behind it — Runway, Veo, Kling, ElevenLabs, and others — plus pricing tied to programmatic media investment. Watch whether AI Digital’s client onboarding and launch-accelerator use case drive repeat production across multiple formats.
Read full article at martechseries.com
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