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PlatformsProduct LaunchMay 31, 2026

Vidhu and Preethi Asrani’s 29 heads to OTT after theatrical run

Vidhu and Preethi Asrani’s 29 heads to OTT after theatrical run
The Economic Times

Rathna Kumar's Tamil film "29," starring Vidhu and Preethi Asrani, is making its OTT debut. The coming-of-age drama, which was released in theaters on May 8, will now be available on a digital platform to reach a wider audience.

Key Takeaways

  • 29 opened in theatres on May 8 before its OTT debut announcement.
  • The film stars Vidhu and Preethi Asrani in Rathna Kumar’s Tamil coming-of-age drama.
  • The story centers on a 29-year-old man searching for purpose and direction in life.
  • Sean Roldan’s music was singled out in the article alongside the film’s relatable story and performances.

Why It Matters

The immediate impact is simple: 29 is moving from a theatrical release on May 8 to a digital audience, extending its reach beyond cinemas. For the streaming ecosystem, this is another example of Tamil films using OTT to widen distribution after a short theatrical window, with the article specifically highlighting positive reception for story, performances, and Sean Roldan’s music. What to watch next is the OTT platform name and release date, which were not included in the article.


Read full article at m.economictimes.com

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