Publica in the news

1. Sep 4Movieguide: Sony launches Live TV on PS5 FAST service in the US
2. Sep 1AdExchanger: Sony launches 100 FAST channels on PlayStation 5 via Publica and PubMatic
3. Aug 31The Desk: Sony launches Live TV on PS5 with 100 FAST channels
4. Aug 31Variety: Sony launches Live TV on PS5 with 100+ FAST channels

   Also covered by: PlayStation LifeStyle

5. Jul 11Marketing Report: Publica and Viant streamline CTV buying with new Direct Access integration
6. Jul 9Business Wire: Viant integrates Direct Access with Publica to streamline premium CTV buying
7. Jun 25Publica: Publica implements mediafile hashing to solve repetitive CTV ad delivery
8. Jun 25Publica: Publica tackles technical latency and pod management in live programmatic CTV
9. Jun 25Publica: Publishers Adopt Data-Driven Segmentation to Refine CTV Ad Presentation Models
10. Jun 25Publica: Publica details technical workflows for real-time live ad pod management
11. Jun 25Publica: Publica pushes OpenRTB over VAST tags to optimize CTV ad yield
12. Jun 25Publica: Publica launches Live Logs to provide real-time programmatic auction transparency
13. Jun 25Publica: CTV publishers shift to demand path optimization for programmatic yield
14. Jun 25Publica: CTV ad pods evolve with unified auctions and granular bid data
15. Jun 25Publica: Publica and LiveRamp expand partnership to scale people-based CTV targeting
16. Jun 25Publica: CTV publishers adopt app-ads.txt as fraud schemes and inventory spoofing surge
17. Jun 25Publica: Publica launches Elea AI to automate CTV ad deduplication through vision
18. Jun 25Publica: IAS acquires Publica for $220 million to bolster CTV monetization
19. Jun 25Publica: CTV publishers face critical infrastructure gaps in programmatic ad podding
20. Jun 25Publica: Publica launches contextual manager to bring linear-TV insights to CTV advertising
21. Jun 25Publica: Hearst Television partners with Publica for programmatic CTV ad optimization
22. Jun 25Publica: IRIS.TV and Publica Integrate Video-Level Contextual Data for CTV Direct Deals
23. Jun 25Publica: Streaming executives demand linear-style ad standards as CTV measurement gap persists
24. Jun 25Publica: CTV leaders tackle ad repetition through server-side logic and DSP integration
25. Jun 24Publica: Samsung Ads taps Publica to unify programmatic FAST auctions and SSAI
26. Jun 24Publica: Spanish broadcaster Atresmedia picks Publica to automate premium CTV ad auctions
27. Jun 24Publica: Publica launches A/B testing suite to optimize CTV ad pod yield
28. Jun 24VideoWeek: Publica launches Platform Connect to streamline CTV audience extension strategies

    Also covered by: Publica

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