<![CDATA[StreamingMeme — Publica coverage]]> https://www.streamingmeme.com en-us 60 Fri, 04 Sep 2026 00:00:00 GMT StreamingMeme https://www.streamingmeme.com/streamingmeme_logo_main.svg <![CDATA[StreamingMeme — Publica coverage]]> https://www.streamingmeme.com <![CDATA[Sony launches Live TV on PS5 FAST service in the US]]> a3d3790d-a8c3-4a25-a5db-7d77be97a4d1 Fri, 04 Sep 2026 00:00:00 GMT <![CDATA[Sony launches 100 FAST channels on PlayStation 5 via Publica and PubMatic]]> c5ae6e08-eb1a-4575-b137-af4dfd2141cc Tue, 01 Sep 2026 00:00:00 GMT <![CDATA[Sony launches Live TV on PS5 with 100 FAST channels]]> 2a7fadc9-468a-467a-8b9e-4a8f4299c489 Mon, 31 Aug 2026 00:00:00 GMT <![CDATA[Sony launches Live TV on PS5 with 100+ FAST channels]]> 8591c044-f020-4325-beab-247191e763f0 Mon, 31 Aug 2026 00:00:00 GMT <![CDATA[Publica and Viant streamline CTV buying with new Direct Access integration]]> 6384a88e-7fdc-4c2d-8982-f4e8a5f37c4c Sat, 11 Jul 2026 00:46:43 GMT <![CDATA[Viant integrates Direct Access with Publica to streamline premium CTV buying]]> 8a0607dd-29d7-41e5-94ee-60128ebc65c0 Thu, 09 Jul 2026 01:40:15 GMT <![CDATA[Publica implements mediafile hashing to solve repetitive CTV ad delivery]]> 612af633-99cc-4553-8df0-d6cbb9c5af56 Thu, 25 Jun 2026 02:56:36 GMT <![CDATA[Publica tackles technical latency and pod management in live programmatic CTV]]> e102ade8-60f5-47ce-a6fd-85f5b1a202ad Thu, 25 Jun 2026 02:49:51 GMT <![CDATA[Publishers Adopt Data-Driven Segmentation to Refine CTV Ad Presentation Models]]> 389371da-8a58-4294-a00d-9010350bb0d8 Thu, 25 Jun 2026 02:43:22 GMT <![CDATA[Publica details technical workflows for real-time live ad pod management]]> 44d252e8-3162-4b52-8462-960f9ffb9356 Thu, 25 Jun 2026 02:36:53 GMT <![CDATA[Publica pushes OpenRTB over VAST tags to optimize CTV ad yield]]> adea223c-9160-4f05-8336-4c1305bca28d Thu, 25 Jun 2026 02:28:33 GMT <![CDATA[Publica launches Live Logs to provide real-time programmatic auction transparency]]> 7ea100c2-a049-45e1-83ea-fcba9ad77f01 Thu, 25 Jun 2026 02:18:44 GMT <![CDATA[CTV publishers shift to demand path optimization for programmatic yield]]> ffbd9b3b-2b50-47cc-bff9-7076ea9e9566 Thu, 25 Jun 2026 02:16:47 GMT <![CDATA[CTV ad pods evolve with unified auctions and granular bid data]]> faf79306-c793-47d4-afe9-c9b64fb0d862 Thu, 25 Jun 2026 02:12:48 GMT <![CDATA[Publica and LiveRamp expand partnership to scale people-based CTV targeting]]> 1079c4d0-9852-47e2-b434-b209c56515ce Thu, 25 Jun 2026 02:03:33 GMT <![CDATA[CTV publishers adopt app-ads.txt as fraud schemes and inventory spoofing surge]]> dd307ca9-5a36-41c2-a47e-2a96c9c669be Thu, 25 Jun 2026 02:00:23 GMT <![CDATA[Publica launches Elea AI to automate CTV ad deduplication through vision]]> 0ccf6adc-ff4a-48b4-a5d0-f8e9fe40863f Thu, 25 Jun 2026 01:55:20 GMT <![CDATA[IAS acquires Publica for $220 million to bolster CTV monetization]]> 885dc888-f8c6-4e72-ae5e-ebe7d1d18233 Thu, 25 Jun 2026 01:53:47 GMT <![CDATA[CTV publishers face critical infrastructure gaps in programmatic ad podding]]> f998d1dc-7a5a-4729-923e-afe4c329b3dc Thu, 25 Jun 2026 01:50:47 GMT <![CDATA[Publica launches contextual manager to bring linear-TV insights to CTV advertising]]> 9e9f5977-f0b9-4786-ac5f-88bf0b108377 Thu, 25 Jun 2026 01:41:18 GMT <![CDATA[Hearst Television partners with Publica for programmatic CTV ad optimization]]> 0c0b3988-0268-4257-ac8c-0b353822b6bc Thu, 25 Jun 2026 01:40:01 GMT <![CDATA[IRIS.TV and Publica Integrate Video-Level Contextual Data for CTV Direct Deals]]> eb088bfb-6a80-4492-9a69-cbca40aa2b90 Thu, 25 Jun 2026 01:38:45 GMT <![CDATA[Streaming executives demand linear-style ad standards as CTV measurement gap persists]]> 1edde007-a680-4cc9-a921-0a995b7aa99f Thu, 25 Jun 2026 01:36:16 GMT <![CDATA[CTV leaders tackle ad repetition through server-side logic and DSP integration]]> cc039b13-0a14-44d3-a7dc-3eb2aa90e387 Thu, 25 Jun 2026 01:33:57 GMT <![CDATA[Samsung Ads taps Publica to unify programmatic FAST auctions and SSAI]]> abaab46e-f771-4d62-aad9-39201cc0880b Wed, 24 Jun 2026 09:22:22 GMT <![CDATA[Spanish broadcaster Atresmedia picks Publica to automate premium CTV ad auctions]]> 050626e8-8cc6-45dc-b881-f17291358f0b Wed, 24 Jun 2026 08:51:56 GMT <![CDATA[Publica launches A/B testing suite to optimize CTV ad pod yield]]> 87447ae4-a589-46a1-bcf6-885021b9b0ed Wed, 24 Jun 2026 08:33:34 GMT <![CDATA[Publica launches Platform Connect to streamline CTV audience extension strategies]]> 59b6ec0f-d9d0-4e3b-820c-fd0e066cbbcc Wed, 24 Jun 2026 08:28:51 GMT