ZEE5 adds 'KD: The Devil' on June 5 after ₹24 crore theatrical underperformance
ZEE5 will begin streaming the multi-lingual action thriller "KD: The Devil" on June 5, 2026, across all language cuts, following its theatrical release. The film, which underperformed at the global box office with ₹24.19 crore against a high production budget, will look to its OTT performance to salvage its financial overhead.
Key Takeaways
- "KD: The Devil" streams on ZEE5 from June 5, 2026, after a global theatrical run of ₹24.19 crore.
- The film will be available in Kannada, Hindi, Telugu, Tamil, and Malayalam language cuts simultaneously on ZEE5.
- Producers KVN Productions are relying on digital performance to compensate for the film's theatrical budget shortfall.
- Director Prem's film is a 1970s gangster saga featuring Dhruva Sarja, Sanjay Dutt, and Shilpa Shetty Kundra.
Why It Matters
ZEE5's acquisition and rapid deployment of "KD: The Devil" highlights OTT platforms' growing role in salvaging films that underperform theatrically. For KVN Productions, this move aims to leverage digital distribution to recover substantial production costs, a common strategy for big-budget, star-studded genre films struggling at the box office. This also underscores the challenge of balancing creative vision with commercial viability in pan-Indian productions. Industry players should watch ZEE5's viewership metrics for "KD: The Devil" to gauge if a fast-tracked OTT release can significantly alter a film's financial trajectory, potentially influencing future theatrical-to-digital windowing strategies.
Read full article at altbollywood.com
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