YouTube brings chapters and title cards to CTV viewing
YouTube is improving the viewing experience for connected TV (CTV) users by introducing new features to its CTV app, including Chapters, Title Cards, Like Counts, and Immersive Headers. These updates aim to enhance the living room viewing experience for audiences accessing YouTube content on larger screens.
Key Takeaways
- New CTV app features include Chapters and Title Cards.
- YouTube is also adding Like Counts to its CTV experience.
- Immersive Headers are part of the same update for living room viewers.
Why It Matters
YouTube is adding more context and navigation to its CTV app, which should make longer-form viewing on TV screens easier to follow. The update also signals continued attention to the living room interface, where YouTube is packaging content with Chapters, Title Cards, Like Counts, and Immersive Headers rather than treating TV as a simple mirror of mobile. For streaming teams, the relevant signal is how these UI elements change engagement on larger screens, especially for viewers using the CTV app. Watch for YouTube to detail adoption or usage of these features in CTV specifically.
Read full article at socialmediatoday.com
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