YouTube ad revenue nears $10 billion in Q1
YouTube ad revenue rose 11% in the first quarter of 2026 versus the same period in 2025, according to the article. The headline says the figure came close to $10 billion, and also notes that Alphabet reached 350 million paid subscriptions.
Key Takeaways
- YouTube ad revenue increased 11% in Q1 2026 versus Q1 2025.
- The quarterly ad revenue figure came close to $10 billion.
- Alphabet reached 350 million paid subscriptions.
- The article frames both figures as part of Alphabet's Q1 2026 earnings report.
Why It Matters
YouTube’s ad business is still expanding at a double-digit rate, with quarterly revenue approaching $10 billion. For streaming and ad-tech teams, that reinforces YouTube’s scale as both a premium video ad seller and a subscription platform inside Alphabet’s broader consumer stack. The article does not break out subscription mix or product-level drivers, so the next concrete signal to watch is whether Alphabet’s next earnings update keeps YouTube near the $10 billion quarterly level while the paid subscription count moves above 350 million.
Read full article at deadline.com
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