AWS brings AI metrics to the WNBA’s live fan experience
The WNBA and Amazon Web Services (AWS) announced a multi-year partnership involving AWS becoming the Official Cloud and Cloud AI Partner of the WNBA and joining its Changemakers Collective. The partnership focuses on enhancing fan engagement and analytics through a new platform called "WNBA Inside the Game powered by AWS," which will leverage AWS's cloud and AI capabilities to provide real-time player tracking data and introduce new AI-powered metrics like WNBA Gravity and WNBA Shot Difficulty to fans across WNBA digital platforms and during live games.
Key Takeaways
- AWS is now the WNBA’s Official Cloud and Cloud AI Partner, and joined the WNBA Changemakers Collective.
- The new platform, WNBA Inside the Game powered by AWS, uses cloud and AI tools to convert real-time player tracking data into fan-facing insights.
- Two new metrics are named: WNBA Gravity and WNBA Shot Difficulty.
- The platform will appear across the WNBA App, WNBA.com and during live games.
- AWS will be the Presenting Partner of WNBA Live at AT&T WNBA All-Star 2026 in Chicago, July 24–25.
Why It Matters
This gives the WNBA a dedicated cloud and AI stack for packaging live-game data into consumer-facing stats, not just internal analytics. It also extends AWS’s sports footprint into a women’s professional league for the first time, while tying the company into the WNBA Changemakers Collective alongside Ally, AT&T, CarMax, Deloitte, Google and Nike. For streaming and digital sports teams, the concrete signal is the rollout of WNBA Gravity and WNBA Shot Difficulty across the app, website and live games during the season.
Read full article at pr.nba.com
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