Warner Bros. Discovery Sports Paywall Spurs 16M Illegal Champions League Streams
The Champions League final between Arsenal and PSG recorded over 16 million illegal streams in the UK, despite 7 million legal views on TNT Sports and HBO Max. This occurred after Warner Bros. opted to keep the final behind a paywall for the first time since 1992, sparking concerns for broadcasters and rights owners regarding sports piracy. The illegal streams also featured a high percentage of unlicensed gambling advertisements.
Key Takeaways
- The Arsenal vs. PSG Champions League final saw 16.2 million illegal streams longer than 90 seconds, traced to 3.7 million unique IP addresses.
- Legal viewership for the final on TNT Sports and HBO Max exceeded 7 million.
- Warner Bros. Discovery opted to keep the final pay-per-view, a break from tradition dating back to 1992.
- 89% of advertisements on illegal streams during the final were for gambling brands not licensed in the UK.
Why It Matters
The significant volume of illegal streams for the Champions League final, outweighing legal views, underscores the ongoing challenge of sports piracy for broadcasters and rights owners. Warner Bros. Discovery's decision to maintain a paywall for a historically free-to-air event likely contributed to this surge, despite achieving its own viewership targets. This incident highlights the direct correlation between access restrictions and illegal consumption, pressuring content owners to balance subscription revenue goals with piracy mitigation strategies. Pay TV operators and streaming platforms should monitor subsequent major sports events to determine if these piracy numbers become a new baseline or if strategies like flexible access models (e.g., free trials, lower-cost day passes) can moderate illegal viewership.
Read full article at advanced-television.com
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