Walmart has launched a new line of Google TV-powered smart televisions, with prices starting at $250. The offerings include 'The Fresco' art TV, available for pre-order, expanding Walmart's presence in the smart TV market.
Walmart is now selling Google TV sets at a $250 starting price, giving the retailer a direct product presence in the smart TV category. The lineup includes 'The Fresco' art TV, which is available for pre-order, so this is more than a generic hardware listing. For Google, it adds another retail channel for Google TV devices; for Walmart, it extends the company beyond general merchandise into connected TV hardware. The key signal to watch is whether Walmart expands beyond this initial Google TV lineup and pre-order offering.
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