Vimeo OTT launches 731-app no-code automation suite via FlowMattic

The FlowMattic partnership arrives three months after Vimeo’s $1.38 billion sale to Bending Spoons, which was finalized in early 2026. Per indiehackers.com, the new ownership has initiated a significant restructuring, including scaling back engineering presence in certain regions to prioritize a leaner, more profitable B2B SaaS model. This strategic pivot follows a period where Vimeo’s enterprise segment grew to 3,800 subscribers by late 2024, despite flat overall revenue of approximately $417 million that year.

Industry analysts have noted that Vimeo is increasingly focused on 'Video-First Enterprise' solutions to differentiate itself from consumer-focused platforms like YouTube. Per matrixbcg.com, earlier in 2026, Vimeo expanded its AI-powered workflow tools to include script generation and automated translation across 99 languages. These features, combined with the new FlowMattic automation triggers, are designed to transition Vimeo from a simple hosting provider into an active operational partner for organizations.

Competition in the B2B video space is intensifying as tech giants like Microsoft and Google further integrate video tools into their productivity suites. According to FreeWheel, publishers in 2026 are moving away from siloed tools and toward infrastructure that orchestrates signals across entire tech stacks. By connecting Vimeo OTT to over 700 apps, the platform is attempting to anchor itself as the central data layer for independent streaming operators. According to SEC filings from early 2025, Vimeo expected low single-digit revenue growth for the year, with a heavy emphasis on subscription-led monetization through its OTT and Enterprise tiers.