Veset Nimbus powers new MENA kids' channel with cloud-native playout

The deployment reinforces that mid-sized and regional broadcasters in MENA are moving playout to the cloud not as an experiment, but as a repeatable channel-launch strategy — this broadcaster has now deployed Nimbus twice in under a year. The MENA region has become a competitive battleground for cloud playout: Arabsat launched Grass Valley AMPP-powered playout services in May 2025, and Asharq News deployed AMPP-based disaster recovery in October 2025. Veset is carving out a position alongside Amagi and Grass Valley by targeting broadcasters that want AWS-native playout without a full workflow migration — Nimbus' import functionality lets customers keep existing scheduling tools. Watch whether Veset's self-service portal, which passed 213 trial signups by May 2026, converts regional deployments into broader multi-channel deals.

Veset has been steadily building a global customer base for Nimbus across diverse markets. In May 2025, Telekom Malaysia migrated ten regional TV channels to Veset Nimbus on AWS, moving from hardware-based broadcasting to a cloud-native playout model (per Veset, May 2025). In January 2026, Mexico's TV Azteca deployed Nimbus as a disaster recovery playout solution for its adn40 network, eliminating the need for duplicate on-premise systems (per Advanced Television, January 2026). By May 2026, Veset reported that 213 customers had signed up for its self-service Nimbus subscription portal since its November 2025 launch, indicating accelerating demand for low-friction cloud playout access (per Veset, May 2026). A separate kids' channel launch for the Turkish market followed in March 2026 (per Caretta Portal, 2026).

The MENA region specifically has become a focal point for cloud playout competition. Arabsat, the Riyadh-based satellite operator, launched cloud-native playout services powered by Grass Valley's AMPP platform in May 2025, offering three tiers of managed playout for broadcasters across the Middle East and Africa (per Grass Valley, May 2025). Asharq News, owned by Saudi Research & Media Group, expanded its cloud-based disaster recovery with AMPP-based Playout X and Framelight X in October 2025, operating the entire DR setup as a monthly SaaS expense (per TM Broadcast International, January 2026). These deployments illustrate that MENA broadcasters are adopting cloud playout for both primary channel origination and disaster recovery, creating multiple entry points for vendors.

The broader cloud playout market reflects this momentum. MarketIntelo valued the global cloud playout market at $2.8 billion in 2025, projecting growth to $10.1 billion by 2034 at a 14.2% CAGR, with Amagi identified as the leading competitor (per MarketIntelo, 2025). Mordor Intelligence projected the playout automation market at $3.91 billion in 2025, with cloud deployments growing at a 16.17% CAGR through 2031 (per Mordor Intelligence, 2025). Veset competes in this space not only against Amagi but against hyperscaler-native offerings like AWS Elemental, which bundles playout capabilities with broader AWS media services.