Veset Nimbus connects cloud playout to AWS Media Services stack

The integration gives content owners a single-vendor path from ingest to CDN delivery without stitching together disparate tools, lowering the barrier for smaller broadcasters to launch linear OTT channels. AWS has been steadily building an ecosystem of playout partners on its Media Services stack — Amagi, Frequency, and now Veset — each targeting slightly different segments of the FAST and linear streaming market. Watch whether Veset's AWS Marketplace listing drives procurement velocity among mid-tier content owners who lack the engineering teams to build custom pipelines.

Since the 2019 announcement, Veset has deepened its AWS relationship considerably. In May 2025, Veset disclosed that Telekom Malaysia migrated ten regional TV channels to the cloud using Veset Nimbus on AWS, marking one of the company's largest known deployment wins (per Veset, May 2025). In April 2025, Veset integrated JPEG XS compression and multicast networking into Nimbus, enabling low-latency live production workflows that rival on-premise broadcast infrastructure (per TVBEurope, April 2025). By November 2025, Veset launched a self-service subscription portal, allowing broadcasters to sign up for Nimbus without a prior demo or sales contract — a move aimed at reducing procurement friction for FAST channel launches (per Veset, November 2025). The company is now a wholly owned subsidiary of PLAY, Inc. Ltd, a Japanese media technology firm.

Veset faces growing competition in the AWS-based playout space. Amagi, which distributes over 2,000 FAST channels globally using AWS Elemental MediaConnect and Amazon CloudFront, has been the most visible AWS playout partner and counts Fuse Media among its customers (per AWS, September 2023). Frequency has built its Studio 5 platform entirely on AWS Media Services, targeting automated FAST channel creation and ad insertion. BCNEXXT, a Netherlands-based competitor, achieved AWS Technology Partner status and won the 2024 NAB Show Product of the Year award for its Vipe cloud playout solution, which claims up to 60% cost reductions versus static resource allocation (per BCNEXXT, February 2025).

The broader trend has been toward tighter interoperability across the AWS media ecosystem. In March 2025, Grass Valley hosted an AWS Interoperability Workshop at Amazon Prime Studios, bringing together engineers from Evertz, Ross, TAG, Vizrt, and others to stress-test cloud production workflows (per Grass Valley, March 2025). That effort underscored that interoperability — not just individual service quality — has become the gating factor for broadcasters considering full cloud migration of linear operations.