Veset Nimbus brings cloud-native TV playout automation to AWS

Veset Nimbus gives broadcasters a pay-as-you-go path to replace hardware playout with cloud-native automation on AWS, combining scheduling, graphics, and content management in one platform. This positions Veset alongside other cloud-native challengers targeting FAST and OTT channel operators who need rapid, low-capex deployment. Watch whether the listed case study deployments—TV Azteca and others—signal broader migration among traditional broadcasters to all-cloud playout.

Veset has been actively expanding Nimbus's capabilities and accessibility. On April 22, 2025, the company announced JPEG XS and Multicast networking integration into Nimbus, claiming to be among the first cloud playout providers to offer both, per Veset's news page. On November 13, 2025, Veset launched a self-service subscription portal allowing broadcasters to sign up, pay by card, and start creating channels without a prior demo or sales contract, per Veset. The company, a wholly owned subsidiary of PLAY, Inc. Ltd (Japan), is headquartered in Riga, Latvia, and reports customers in over 20 countries. CEO Gatis Gailis has emphasized reducing time-to-market for new channel launches.

The broader playout automation market is shifting rapidly to cloud. Per Mordor Intelligence, the playout automation and channel-in-a-box market is projected at $4.52 billion in 2026, growing to $9.29 billion by 2031 at a 15.51% CAGR. Cloud deployment captured 41.36% of market revenue in 2025 and is expanding at a 16.17% CAGR, outpacing on-premise and hybrid alternatives. OTT and streaming platforms held 38.72% of market share in 2025 with the fastest 16.31% CAGR. The top five suppliers—Grass Valley, Imagine Communications, Harmonic, Evertz, and Pebble Beach Systems—control approximately 40–45% of global revenue, while cloud-native challengers including Amagi, PlayBox Neo, and Dalet gain traction in FAST and OTT segments through pay-as-you-go pricing and API-first orchestration.

Per the AWS Marketplace listing for Veset Nimbus, pricing runs at $6.25 per hour per active TV channel, $0.104 per GB of egress traffic, and $0.004 per 100GB/hour of content stored. The marketplace version supports a maximum of 3 channels, 10 active users, and 5 active ingest sources, with no backup redundancy. Veset also offers a private offer variant with additional features at a significant discount, requiring a minimum one-year contract commitment.