Veset announced updates to its Nimbus cloud playout platform, adding permanent channel branding, automated ad-break insertion with bulk SCTE trigger management, portrait-mode playout for mobile, and improved 4K/8K processing with MainConcept and x265 encoding support.
The update targets two operational pain points for FAST and linear channel operators: ad-break cueing efficiency and mobile format delivery. Bulk SCTE trigger management reduces manual overhead for channels running dense ad schedules — a concrete workflow gain rather than a feature checkbox. Portrait-mode playout acknowledges that mobile viewing is growing and most cloud playout competitors still output landscape-only. Watch whether rival platforms like Amagi and Brightcove add portrait-mode playout support in their next release cycles.
Veset has been building out Nimbus as a full-featured cloud playout platform since 2011, positioning it against larger rivals in the FAST and linear channel management space. The company added SRT protocol support for both output and ingest, along with MainConcept H.264 encoding for CBR satellite and cable delivery, extending Nimbus beyond OTT-only distribution into traditional broadcast headend workflows. That SRT and MPEG2TS combination gives Nimbus a delivery path that many cloud-native playout competitors, which focus primarily on HLS or DASH outputs, do not offer natively.
In April 2023, Veset released further Nimbus updates including Dolby audio support, subtitle burn-in, and a migration of the UI to React for faster load times. CEO Gatis Gailis framed those additions around the pressure broadcasters face to deliver high volumes of content efficiently. The Dolby audio capability is notable because loudness compliance and premium audio formats are increasingly table stakes for FAST platforms seeking carriage deals with major distributors.
The SCTE-35 bulk trigger feature sits within a broader set of ad-insertion tooling that Veset has layered into Nimbus over multiple release cycles. This incremental approach mirrors how cloud playout vendors typically mature their ad-tech capabilities: first basic marker support, then automation at scale.
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