Veset Nimbus adds SCTE bulk triggers, portrait playout, and 4K/8K encoding

The update targets two operational pain points for FAST and linear channel operators: ad-break cueing efficiency and mobile format delivery. Bulk SCTE trigger management reduces manual overhead for channels running dense ad schedules — a concrete workflow gain rather than a feature checkbox. Portrait-mode playout acknowledges that mobile viewing is growing and most cloud playout competitors still output landscape-only. Watch whether rival platforms like Amagi and Brightcove add portrait-mode playout support in their next release cycles.

Veset has continued building out Nimbus well beyond this June 2022 feature set. In April 2025, the company integrated JPEG XS and Multicast networking into Nimbus on AWS, positioning itself as one of the first cloud playout providers to offer both capabilities (per Veset, April 2025). In May 2025, Veset announced that Telekom Malaysia had migrated 10 of its regional TV channels to Nimbus on AWS, transitioning the broadcaster from hardware-based infrastructure to cloud-native playout (per Veset, May 2025). In July 2025, Veset partnered with swXtch.io to deliver cloud multicasting capability ahead of IBC 2025, targeting tier-1 and tier-2 broadcasters running multi-channel operations and alt-casting workflows (per Broadcast Systems Integration News, July 2025). Most recently, in November 2025, Veset launched a self-service subscription portal for Nimbus, enabling broadcasters to sign up and start managing channels without a prior sales contract or proof-of-concept (per Veset, November 2025).

The broader cloud playout market is expanding rapidly. The global cloud playout market was valued at $2.8 billion in 2025 and is projected to reach $10.1 billion by 2034, representing a CAGR of 14.2% (per MarketIntelo, 2025). Cord-cutting — with North American pay-TV subscribers declining at over 6% annually — is forcing broadcasters to deploy cloud-based distribution supporting simultaneous delivery across linear, streaming, and social platforms. Competitors are moving aggressively: Brightcove launched Cloud Playout 2.0 in March 2024 with integrated FAST distribution and server-side ad insertion (per Brightcove, March 2024), and Amagi has acquired Synamedia playout assets to consolidate its platform position (per MarketIntelo, 2025).

The SCTE 35/104 ad signaling tools market that Veset's bulk trigger feature addresses was valued at $1.8 billion in 2025 and is projected to reach $4.1 billion by 2034 at a 9.6% CAGR (per DataIntelo, 2025). Approximately 78% of major AVOD and live-streaming platforms have deployed SCTE 35-based signaling as their primary dynamic ad insertion mechanism as of 2025, with cloud-based SCTE platforms from vendors including Amagi, Wurl, and Veset specifically cited as lowering barriers for FAST channel operators that lack on-premises infrastructure. Per APB+ News, Veset launched its AdWise server-side ad insertion platform in 2024, extending its monetization stack beyond the playout layer.