Veset launches Stratus SaaS for sub-one-hour linear channel creation

Stratus targets a gap between consumer-grade streaming tools and enterprise broadcast workflows, aiming to convert VOD-first content owners and live event streamers into linear channel operators without requiring broadcast engineering expertise. The platform's native AWS architecture and multi-cloud deployment options address distribution flexibility that CEO Igor Krol argues is missing from simpler "VOD stitching" alternatives. The broader trend — content owners seeking FAST and pop-up linear channels to monetize existing libraries — continues to drive demand for self-service cloud playout. Watch whether Stratus's under-one-hour setup claim holds up in production deployments and whether adoption shifts from VOD owners toward live event operators.

Since Stratus's 2019 launch, Veset has continued advancing its cloud playout portfolio, with its enterprise platform Veset Nimbus taking center stage. In November 2025, Veset launched a self-service subscription portal for Nimbus, enabling broadcasters and content owners to sign up online without a prior demonstration, PoC, or sales contract (per Veset, November 2025). The move signals continued demand for frictionless onboarding to cloud playout — the same audience Stratus originally targeted.

On the technical front, Veset integrated JPEG XS video compression and Multicast networking into Nimbus in April 2025, positioning itself as one of the first cloud playout providers to offer both capabilities on AWS infrastructure (per Veset, April 2025). In July 2025, Veset partnered with swXtch.io to deliver cloud multicasting through the cloudSwXtch virtual overlay network, addressing a long-standing barrier to cloud adoption for tier 1 and 2 broadcasters managing multi-channel operations (per Broadcast Systems Integration News, July 2025).

Veset has also secured enterprise migration wins. In May 2025, Telekom Malaysia migrated ten regional TV channels to the cloud using Veset Nimbus on AWS, transitioning from hardware-based broadcasting to cloud-native playout (per Broadcast Systems Integration News, May 2025). The company is now a wholly owned subsidiary of PLAY, Inc. Ltd, with CEO Gatis Gailis leading operations.

The broader playout automation market supports this trajectory. Per Mordor Intelligence, the playout automation and channel-in-a-box market is projected to grow from USD 3.91 billion in 2025 to USD 9.29 billion by 2031, with cloud deployment capturing 41.36% of revenue share in 2025 and growing at a 16.17% CAGR. OTT and streaming platforms accounted for 38.72% of end-user share, reflecting the demand Stratus was designed to address.