Veset expands cloud playout to Alibaba Cloud, deepening APAC reach
Veset added native support for Alibaba Cloud to its Nimbus and Cirrus cloud playout platforms, expanding deployment options beyond AWS and Telia Cloud. The integration leverages Alibaba Cloud's data centers across China, APAC, and the Middle East to potentially lower costs and increase scalability for customers originating television channels in the cloud.
Key Takeaways
- Veset Nimbus and Cirrus now support three cloud providers: Alibaba Cloud, AWS, and Telia Cloud.
- Alibaba Cloud contributes 15 datacenters — 7 in China, 7 across APAC (India, Malaysia, Australia, Indonesia, Japan, Hong Kong, Singapore), and 1 in Dubai.
- The move targets customers needing lower total cost of ownership and greater scalability for cloud-originated linear channels.
- No hardware investment or long-term commitments are required for deployment on any of the three supported clouds.
- Alibaba Cloud is described as the third-largest public cloud provider globally and the leading provider in China.
Why It Matters
For broadcasters originating linear channels in the cloud, a third infrastructure option means more leverage on pricing and latency-sensitive regional deployments — particularly across China and APAC, where Alibaba Cloud's datacenter footprint outpaces both AWS and Telia. The integration matters most for content owners targeting audiences in markets where Alibaba Cloud already dominates, such as mainland China and Southeast Asia, and where data residency requirements may favor a local provider. Watch whether other cloud playout vendors (Amagi, Pixel Power, others) follow with Alibaba Cloud support, or whether multi-cloud portability becomes a baseline expectation rather than a differentiator.
Additional Context
Veset has remained active well beyond this 2018 Alibaba Cloud announcement. In May 2025, the company partnered with Telekom Malaysia to migrate ten regional TV channels to the cloud using Veset Nimbus on AWS, marking one of its largest single-customer deployments (per Broadcast Systems Integration News, May 2025). In April 2025, Veset integrated JPEG XS compression and multicast networking into Nimbus, partnering with MainConcept to support low-latency live production workflows (per TVBEurope, April 2025). By November 2025, Veset launched a self-service subscription tier for Nimbus that has since passed 213 trial signups, lowering the barrier to entry for smaller content owners.
The broader cloud playout market is growing rapidly. MarketIntelo valued the global cloud playout market at $2.8 billion in 2025, projecting it to reach $10.1 billion by 2034 at a CAGR of 14.2% (per MarketIntelo, 2025). Asia Pacific emerged as the dominant regional market with 38.5% of global revenue, driven by digital transformation in China, India, Japan, and South Korea — precisely the geographies where Alibaba Cloud holds its strongest infrastructure footprint.
Alibaba Cloud itself has continued to expand. Per Gartner's Market Share: IaaS, Worldwide, 2025 report (published April 2026), Alibaba Cloud maintained its position as the largest IaaS provider by revenue in Asia Pacific with 22.5% regional market share, up from 20.8% in 2024. Globally, it ranked fourth with 7.7% worldwide share, up from 7.2%. The company's media and entertainment credentials were further burnished by its partnership with Olympic Broadcasting Services, which deployed OBS Cloud 3.0 on Alibaba Cloud infrastructure for the Paris 2024 Olympics — the first Games where cloud-based live signal distribution became the primary method for remote delivery to broadcasters (per Malay Mail, July 2024).
Read full article at veset.tv
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source