AI video ad ops move from pilots to production
This article discusses the accelerating operational deployment of AI, including agentic and generative AI, for digital video. It notes that social video is notably outpacing CTV in the adoption of these AI technologies.
Key Takeaways
- IAB says AI for digital video is accelerating from experimental to operational use.
- The report specifically calls out agentic AI and generative AI in digital video.
- Social video is outpacing CTV in adoption of these AI technologies.
Why It Matters
The near-term signal is operational: AI is no longer confined to tests in digital video workflows. The article also draws a channel split, with social video adopting agentic and generative AI faster than CTV, which matters for where automation shows up first in the streaming ad stack. For streaming and ad-tech teams, that makes channel-specific deployment patterns the key detail, not just broad AI uptake. Watch for any follow-on IAB data that breaks out adoption by channel beyond the social video-versus-CTV comparison.
Read full article at martechcube.com
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