Tubi Adds SiriusXM Video Podcasts, Including Conan O'Brien and Trevor Noah
Tubi has partnered with SiriusXM to distribute video podcasts from creators including Conan O'Brien and Trevor Noah on its platform. The non-exclusive agreement aims to expand the reach of SiriusXM's podcast network to Tubi's audience of over 100 million monthly active users, allowing distribution across connected TVs, mobile devices, and the web. The companies will also jointly sell advertising inventory related to the podcasts to create new revenue streams.
Key Takeaways
- Tubi will distribute video podcasts from the SiriusXM Podcast Network, including "Conan O'Brien Needs a Friend" and "What Now? with Trevor Noah."
- The partnership provides SiriusXM creators access to Tubi's audience of over 100 million monthly active users.
- Tubi and SiriusXM Media will jointly sell advertising inventory related to the video podcasts.
- The agreement is non-exclusive, allowing SiriusXM creators to maintain distribution on other platforms.
Why It Matters
This partnership immediately expands Tubi's creator-driven content library and offers SiriusXM new distribution channels beyond traditional audio platforms. It highlights the growing convergence of podcasting, digital video, and television, as streaming services integrate diverse content to attract audiences. For ad buyers, it creates new premium inventory opportunities in the rapidly evolving video podcast space. Watch for audience engagement metrics on these integrated video podcasts, especially how they compare to traditional library and originals viewing on Tubi.
Read full article at thedesk.net
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