Truthset and Aristotle International have partnered to integrate identity validation into political voter databases, enabling advertisers to push verified audience segments to platforms like FreeWheel, Yahoo!, and The Trade Desk. The collaboration aims to improve targeting precision and reduce budget waste for political campaigns as they shift more spend toward CTV and digital channels.
This partnership addresses the high stakes of political advertising as spend shifts toward CTV, where CPMs often reach $40. By providing independent validation of deterministic voter records, the companies aim to eliminate budget waste caused by conflicting identity graphs and inaccurate data appends. For the broader streaming ecosystem, this move signals a shift toward 'Identity 3.0,' where buyers demand actionable proof of data quality rather than relying on unverified third-party segments. As the 2026 election cycle approaches, watch for whether other data providers adopt similar independent scoring to compete for premium political ad dollars on major DSPs.
Truthset and Aristotle International have launched a partnership to provide independent identity validation for political CTV advertising. By integrating Aristotle’s 235 million voter records with Truthset’s accuracy scoring, the collaboration allows campaigns to verify audience segments before activation. This initiative aims to eliminate budget waste and improve data quality in streaming.
The partnership aims to provide independent identity validation for political advertising on CTV, helping campaigns verify voter data accuracy to reduce budget waste caused by inaccurate data.
Aristotle’s database includes 235 million U.S. voter records, which are sourced from 4,000 election boards.
Verified audience segments can be activated on major platforms including FreeWheel, Yahoo!, and The Trade Desk.
Major media organizations, including Fox, E.W. Scripps, and EstrellaTV Live, currently utilize Aristotle data via FreeWheel.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source