The Trade Desk adds DramaBox inventory to its DSP
The Trade Desk announced a strategic partnership with DramaBox, a short-form drama series platform. This collaboration makes DramaBox's video advertising inventory available for programmatic purchase through The Trade Desk's demand-side platform. The announcement positions the deal as a way to grow premium video inventory on the open internet.
Key Takeaways
- DramaBox video advertising inventory is now available through The Trade Desk's demand-side platform.
- The Trade Desk says it is the first-ever demand-side platform to make this inventory available programmatically.
- The deal is framed as a way to grow premium video inventory on the open internet.
- DramaBox is described as a short-form drama series platform.
Why It Matters
This gives The Trade Desk another premium video supply source inside its DSP, with DramaBox inventory now open to programmatic buying. For the streaming ad ecosystem, it points to short-form drama platforms becoming part of the same ad-tech pipes used across broader digital video. The only concrete next signal in the announcement is whether DramaBox inventory shows up as a material new source of premium video supply through The Trade Desk.
Read full article at prnewswire.com
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