BritBox gets a breakout lift from The Other Bennet Sister
The Hollywood Reporter analyzed the impact of the popularity of the Jane Austen adaptation "The Other Bennet Sister" on the BritBox streaming service. The article discusses what the show's success has meant for BritBox, in conversation with BBC Studios executive Robert Schildhouse.
Key Takeaways
- THR links BritBox’s breakout moment to the wild popularity of The Other Bennet Sister.
- BBC Studios executive Robert Schildhouse is the source of the comments in the article.
- The article frames The Other Bennet Sister as a Jane Austen adaptation driving attention to BritBox.
Why It Matters
BritBox is getting an unusually visible boost from The Other Bennet Sister, giving the service a concrete title-level hit to point to right now. For a smaller streamer, that matters because one well-received adaptation can carry outsized weight in audience attention and brand awareness. The piece is specifically framed through BBC Studios executive Robert Schildhouse, underscoring the role of studio-owned content in BritBox’s positioning. Watch for any follow-up from BritBox or BBC Studios on viewing performance tied to The Other Bennet Sister.
Read full article at hollywoodreporter.com
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