Telemundo details 700+ hours of FIFA World Cup 2026 digital content
Telemundo has unveiled its comprehensive digital and social media plans for the FIFA World Cup 2026, including over 700 hours of programming on Peacock and the Telemundo App. This multi-platform strategy involves extensive streaming offerings with features like Multiview and Dolby Atmos, social media watch parties, and dedicated FAST channel content for the Spanish-language broadcast.
Key Takeaways
- Over 700 hours of World Cup programming, including all 104 matches, will stream live on Peacock and the Telemundo App.
- Peacock's Spanish-language World Cup Hub introduces Multiview, 'Catch Up with Key Plays,' and Dolby Atmos.
- A Telemundo Deportes Ahora FAST channel will carry shoulder programming across platforms like Xumo, Roku, and Prime Video.
- Telemundo.com will host an interactive match hub with a bracket challenge and integrate Google Search OneBox and YouTube Official Cards.
- Live Watch Parties on YouTube, TikTok, and X will accompany select matches, alongside a nightly 30-minute 'Copa Mundial After Dark' show.
Why It Matters
Telemundo's comprehensive digital strategy for FIFA World Cup 2026 highlights the ongoing shift towards multi-platform content delivery for major sporting events. Offering Multiview and Dolby Atmos on Peacock directly addresses evolving consumer expectations for premium streaming experiences. This approach suggests a template for maximizing reach and engagement through integrated linear, streaming, and social components. Watch how these expanded digital offerings impact Spanish-language viewership numbers compared to previous tournaments, particularly across Peacock and FAST channels.
Read full article at sportsvideo.org
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