Synamedia adds short-form video to Go OTT platform
Video software provider Synamedia has announced the launch of Go Shorts, a new feature for its Synamedia Go OTT platform. Go Shorts adds short-form video capabilities to the company's end-to-end platform for streaming services.
Key Takeaways
- Go Shorts is a new feature within Synamedia Go, the company’s OTT platform.
- Synamedia says Go Shorts adds short-form video capabilities to its end-to-end platform for streaming services.
- The launch expands Synamedia Go beyond its existing OTT capabilities.
- The article identifies Synamedia as a video software provider and names Go Shorts as the new product feature.
Why It Matters
Synamedia is adding short-form video support directly into Synamedia Go, which means the company is broadening what its OTT platform can handle inside a single stack. For streaming services, that puts short-form and long-form capabilities under the same vendor umbrella, rather than as separate tools. The broader signal is that platform vendors are packaging more content formats into their core products. What to watch next is whether Synamedia provides any details on how Go Shorts is being implemented inside the Go platform.
Read full article at ibc.org
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